Client
TV Prva
Services
Ideation, concept art, animation
Deliverable
15" main intro and cuts
The experience
Sometimes we like to do as we are told. You know, clients know the best. But sometimes, we are honored with a full creative solution. And getting such an opportunity from one of the leading national TV stations was not to be taken lightly. We were tasked with creating a completely new intro for the station's main news show, to go right with their overall redesign.
We wanted to get away from typical “radio waves and information” going around the globe, so we approached it from another angle. For our main motif we used the common Serbian saying “to piece the puzzle” (with “small boxes” in serbian language). So our main character were boxes coming from all around the world and Serbia to form a complete information. We travel through our artist’s representation of cities, Serbian hills and canyons, and infinitely flat crop fields.
